It’s easier said than done to get on a recruiter’s radar but being relevant is one advice I’d like to give from one job hunter to another. Why? Because you want to stand out from hundreds of other applicants and get that interview; because you want to be found by hiring managers and showcase your specialties; and because you want to be an active job hunter and look for positions in the hidden job market. Let me break it down into parts so you can improve your value proposition to potential employers.
First things first: The resume and cover letter
Resumes and cover letters are the main tools for any job seeker so make sure these are in good shape. They can be relevant by fitting in to what the job requires. Revise your resume and cover letter for each job application. Remember: You don’t need to add every job position you held --- only those that show experiences and transferrable skills that are important to the job you are applying to.
Have an online presence
How can you not exist online? Jobs do as well as many job postings and applications. Sign up to online communities that are related to your field and to social media sites that offer job boards and networking opportunities. LinkedIn is a good site to building your brand; make sure to add relevant keywords and content that will attract the right employer. Remember: Companies are researching you just as you are researching companies. You want to be found and be found in a good light.
Jobs can come to you if you look in the right places. Be relevant in your job search by connecting with persons of interest, whether it is someone who holds a position in your dream company or industry or someone with a similar position you would like to hold. Yes, this means networking --- online and offline at job fairs, workshops and conferences. There are many ways to be proactive on your job search. Aside from directly networking at events, you can choose to volunteer or set up an informational interview. Remember: Choose the person, organization, or event that relates with your career goals and interests in order to be more effective in your job search.